We are a UX design studio, providing strategy, research, and design.


How can we help you?

Need to improve the UX of your product?

Review your usability and prioritise UX improvements.

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Need to refresh your UI?

Impress your users with a memorable and meaningful experience.

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Need to increase your UX capacity?

Level-up your design operations with specialist UX design support.

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Need to prototype your idea?

Get traction with potential customers and investors.

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Need to up-skill your team?

Learn from the experts with our User Experience training packages.

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Some of our work.

UX design for video-on-demand subscription process flow

British Film Institute (BFI) / BFI Player

The British Film Institute (BFI) needed a more efficient process of granting staff and students BFI Player subscriptions. The new UX design also delivers a leaner, less confusing and more straight-forward sign-up process for users

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UX Strategy & research partnership with global publisher

Taylor & Francis Group

Impressed by our experience in the publishing sector, Taylor & Francis first approached us looking for support with a UI Design project, but, this soon grew into a long-term partnership, covering a range of strategic and tactical initiatives across the organisation (including T&F sub-brands).

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Information architecture & testing for charity website

Prostate Cancer UK

Prostate Cancer UK approached Fruto to help improve the information architecture (IA) and usability of their website. Our research and design resulted in some impressive usability scores: an increase of 20.7% in the average success rate.

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UX & UI design for educational website

Micro:bit Educational Foundation

The Micro:bit Educational Foundation is a not-for-profit organisation that aims to inspire every child to create their best digital future, doing this through the BBC micro:bit. We redesigned their website to improve its user experience and usability, and designed their Class management tool which teachers use to run programming lessons.

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What our clients say.

Blog.