UX research for CRM app for estate agents

Hystreet is an online CRM (Customer relationship management) app for estate agents. It allows estate agents to collect and manage their contacts, documents and the sale process; whilst allowing sellers to request valuations, book viewings, make offers and communicate with agents and buyers.

What they needed

Improve the User Experience of their app for one of the user groups.

Guidance on what needed improvement and prioritising the UX issues.

What Fruto did for them

Lean user research: In order to understand the UX issues, we first talked to their users. We ran a series of one-to-one usability testing sessions with 6 users to identify the key usability problems with the app and key pain points. This gave us an in-depth insight into the user needs, their workflow and the areas that needed improvement.

UX review: We did a heuristic evaluation, reviewed the usability of the app page-by-page and mapped out the user journeys. We then presented the findings and recommendations to the product team.

 

Results

Hystreet followed the recommendations to improve the UX of their app.

 

Category

User Research

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